TERTIARY, VIRTUALITIES AND TERRITORIAL DYNAMICS:

a symbiosis between physical space and virtual space

Consumption practices of tangible and intangible goods and services are in the scope of tertiary activities, whose primacy, in the current stage of capitalism, has challenged the understanding of the various socio-spatial transformations that have been taking place, with territorial impacts yet to be absorbed and unveiled. The very fragments of the city and its image have become highly valued goods, boosted by advances in the field of digital technologies and innovations in commerce and services, including tourism. The advent of virtuality brings new contours and challenges to the dialectical relationship between consumption and the city in the 21st century. The virtual is not opposed to the real, but deals with a detachment from the “here and now” providing new speeds and a different relationship with time and space. Encounters and exchanges are no longer essentially physical and face-to-face, but also virtual, generating new possibilities for social relationships. These facts impose multiple perspectives and empirical, theoretical and interpretive contributions to old and new issues in the field of Urban and Regional Planning, Architecture and Urbanism, Design and related areas.

In this context, we invite the academic community to discuss this theme by submitting works to advance the discussion of the tertiary (commerce, services and tourism) and its strategies where the digital and the virtual compete for space and coexist with the real, transforming “the structure, process, function and form” of/in space, resulting in different multiscale territorial dynamics.

Topics of interest include: (but are not limited to)

1. SOCIAL, CULTURAL, ARTISTIC AND VIRTUAL ASPECTS OF THE TERTIARY: culture and consumption, exchange, material culture; consumer, consumption and consumerism; urban art and heritage consumption, consumption and entertainment, ethics and citizenship.

2.TERTIARY, PLANNING, INTERVENTION AND URBAN MANAGEMENT: urban policies, management and planning; commercial urbanism; requalification policies, urban resilience, real estate market; networks and flows, urban dynamics; 24-hour cities, centers and centralities, creative cities, spatial analysis of the tertiary, urban and configurational models, geomarketing, locational theories, commerce and informal services (ambulant); intersection between the tertiary and other socio-spatial dynamics.

3. ARCHITECTURE AND SUPPLY AND CONSUMPTION SPACES: retail spaces and urban insertion; architectural typologies of commerce and services: public markets, department stores, commercial galleries; franchises; shopping malls, outlets, flagship stores; Shops; pop centers, “camelódromos”, business centers, co-working spaces, multipurpose/multifunctional complexes, recreation and leisure centers; museums; exhibition and event centers, hotels, resorts, among others.

4. CITY, ARCHITECTURE AND DESIGN AS SIGNS OF CONSUMPTION: city marketing, urban landscape and outdoor media; urban communication, branding, showroom; promotional architecture at trade fairs and exhibitions; pop-up stores, showcases, visual merchandising; web pages; advertising, digital marketing.

5. TOURISM, PRODUCTION AND CONSUMPTION OF THE PLACE: tourism and urbanization; tourism and real estate market; consumption of places; tourism and urban centers; tourism and urban requalification; tourism and heritage; urban tourism; virtual tourism (including discussion of the impacts of the Covid-19 pandemic); mega-events; events and public space; tourism segmentation (shopping, business, cultural, etc.); tourism and architecture; thematic architecture; attractions, services and tourist infrastructure; hospitality, travel, tourism and leisure; experience tourism, community tourism.

6. TERTIARY TERRITORIAL LOGISTICS: urban and regional flows, food supply; distribution and storage centers; management centers; Black stores; Dark kitchens, cargo transport and distribution modes; port logistics; new urban hierarchies and new centralities; mobility and transport; product distribution, e-commerce, online services, app services and social media; automation and technology; smart cities.